<aside> ❔ See 🚀Product Vision Guide and **Product Vision Meeting Agenda** for more info

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🛠 Mission Statement

SoMe helps users streamline and optimize their social media presence.

👓 Vision Statement

Our focus is helping our users grow relationships by building their brand and careers through strategic social media management.

Problem Core

• ❓Help

User isn't sure when and what content will optimize their engagement on their various social media platforms, given the engagement habits of their followers

Problem Side Effects

• Lack of engagement: User doesn't know how to increase their engagement: what to post, when to post, who to follow, how to interact with social media
• Extra time and expenses: Additional resources and training for social media managers
• User isn't getting optimal return for their social media posts—i.e. the user isn't getting as much engagement as he/she could get, because he/she doesn't have a way to find the best times to post and doesn't get feedback on how well his posts are predicted to perform.
  • Very Little interactions (profile visits, website clicks, button clicks, product page views)
  • Difficult to get Discovered (From hashtags, other profiles, Other...)
• User doesn't get as many followers as they could get.
• The service or product of the user isn't optimally utilized

Objectives

<aside> ❔ Specific objectives inside solving the problem

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1. Improve the users' post contents for increased engagement based on their followers' historical engagement habits/data.
2. Improve user's awareness of which time their posts are optimally engaged, based on their follower's engagement habits/data. (when)
3. Improve accessibility across more devices and screen sizes.
4. Reduce time it takes to draft and organize posts by simplifying the interactions it takes.