Competitor Research

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Summary

The products are often poorly designed with an outdated look and feel.
Features are often disjointed and not focused on a comprehensive language-learning experience.
The most successful learning platforms leverage gamification for language learning.
The desire for a Duolingo-esque approach to learning ASL has been documented in internet forums for years.
Current ASL digital learning platforms fail to leverage gamification to the extent of Duolingo, which frustrates their users.
The appeal of Duolingo lies in racking up points, being on a hot streak, and bragging to friends.
It has been proven that gamification is a highly effective language learning method.