<aside> 💡 See Competitor Research Guide for more information.

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Summary

There are several existing products that aim to solve this issue for small businesses. What draws customers to these products is that the software simplifies an important, but tedious task: keeping their multiple social streams up-to-date and relevant.

⚡️👏: Posting similar messages, across multiple social platforms within a set timespan triggers social media platforms to prioritize a message based on relevance. It places ads and brand image at the top of feeds, which drives higher customer engagement.

Existing products (competitors)

Hootsuite: A social media manager that makes finding, scheduling, managing, and reporting on social media content easier.

SocialBakers: Drive growth by understanding your audience, creating content they love, analyzing engagement and improving cross-channel care.

Buffer: a well established social media management platform. It has several good features. These include publishing with queue, engagement, analytics, and team features. It integrates with Facebook, Twitter, Instagram, Pinterest, and Linkedin.

Instagram: A social media that seconds as a social media strategy manager. Implemented a scheduling feature to manage content output, ability to search for similar content using hashtags, keywords, and location. Allows sharing to direct websites, and a combination of words, images, captions, videos, stories, and is connected to Facebook(only).

What other ways is the target persona solving the problem?

• Posting individual posts on multiple platforms at different times

• Email Marketing: MailChimp, SurveyMonkey, Constant Contact. In 2019, 48% of small businesses utilized social media advertising because it's easy and reaches customers without asking for or retaining additional information. Only 23% using email marketing.

  • However, email marketing is up to 40 times more effective than social media, according to a study done by McKinsey & Company (source) (source)

  

• Ignoring social media all together, by relying on SEO or no internet methods whatsoever

What is your Unique Value Proposition

<aside> ❓ What are you going to do differently than your competition? Why should users use your product vs. an alternative?

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• Give suggested actions based on user account metrics
• Schedule Calendar: Easy to read
• Customizable metrics dashboard and information to show
• KYC: Understanding what actions on our end will better reach and serve our user's customers